About us

Our Motivation

Show your best side. And stage your curves with beautiful fashion for big sizes. The right styling and the right colors give each person their own personal, optimal appearance and look. This has been the philosophy of Curvy by BiNA for over 25 years. The body positivity movement of recent years shows very clearly that more and more women with curves are looking for curvy fashion which outlines their personality and style.

A good fit cleverly combined with curvy fashion: getting dressed and feeling good, an important element for every body. For example, you will find comfortable jeans and leisure fashion with a lot of stretch for a good fit and good wearability. We also attach great importance to well-fitting basics with which every woman can skillfully expand her wardrobe. In line with this philosophy is our fashion for the business sector with sporty, elegant chic and a feel-good factor.

We focus on sustainability in design and production. Especially since many of us have cleared our closets during the pandemic, it has become obvious how much “fast fashion” (meaning cheap and throw-away fashion) has become part of our lives already. Often such articles cannot even be recycled, they use even more valuable resources when disposing of them. Our selection is aimed at high-quality fabrics and high-quality workmanship, which our customers will enjoy for a long time.

Each fashion article is unique to us. Using fair, ecological and animal friendly materials and sources is just as important to us. In many cases our fashion is already certified with the corresponding organisations and seals. Rececyled materials will be used inceasingly.

Our Background

For more than 25 years, an experienced team of fashion consultants at BiNA Moden has been passionately advising our customers. In our store in Nuremberg until 2021 and online since 2015. To us, fashion consulting with a passion for curves means: individual, honest and tailored to your type. You can expect the latest collections from manufacturers and designers who specialize in plus size fashion. Or to put it another way: labels that use clever details to highlight the assets of every curvy woman.

In 2021 we closed our store to focus on the online business. This way we can bring our fashion to many fashion-loving Curvies all over Germany and Europe. You make your selection at a time that suits you best and – whoosh – the package with your selection is there and you can try it on in comfort of your home. And of course we would be happy to advise you on your selection by e-mail or over the phone.